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The Best Apps to Build Content for your Brand Online

Fri, 08 Sep 2023 04:44:27 GMT

TThere are over 7,000 different digital marketing technologies available for businesses in Australia right now.

It should therefore come as no surprise, that people are hungry for information on personal & business branding and the right tools to use to gain the most attraction for each post.

With so many options and paid subscriptions available, here are the tools you should use on social media to drive engagement towards your brand.

Canva

Canva is a simplified graphic-design tool website, founded by a young Australian woman. It uses a drag-and-drop format and provides access to thousands of free photographs, vector images, graphics, and fonts. You can also subscribe to the app, that allows access to brand boards and more templates.

Facebook Mobile Studio

A simple-to-use creative apps ready at the touch of a tap, you can now design and get your amazing ad idea out into the world in minutes. Get started by exploring a few creative ad formats below.

Instagram Tools - Hyperlapse, Repost, Boomerang, Layout Apps

Owned proudly by Instagram. Use stories and these apps to master great motion moving content.

Branding does take time, money and energy but when it's done right, it will bring awareness and that's what ultimately drives leads into any business.

#Branding #themediacoach #socialmedia #digitaltrainer #masteringyourbrand #personalbrandexpert #onlinecoach #businesscoach #realestate

If You Snooze, You Lose

Fri, 08 Sep 2023 04:44:27 GMT

If You Snooze, You Lose

If I meet you in person and you ask me for branding or digital advice, one of my questions without fail will be, how long does it take you to get back to a customer?

According to a latest Deloitte report, nearly nine out of every ten Australians own a smartphone and spend on average three hours every day on our devices. With information at our finger tips it has created an on-demand culture and for real estate agent’s response times matter.

Zendesk’s research survey found that 69% of participants associated their good customer service experience with the quick resolution.

Meanwhile another survey found, if you contact a person within 5 minutes, you are five times more likely to convert that customer.

So how are you responding to enquiry and when it comes to improving response time, here are my top tips.

Use What’s App with Vendors

Owned by Facebook, WhatsApp allows for fast, simple, secure messaging and calling for free all over the world.

Agents can use it with vendors. Use it as the only place to communicate with them. This means you know when they are online, and when you see a red alert button you respond rapidly. WhatsApp also can ensure content like picture and videos can be sent without interference between and android and iPhone.

Use Facebook Pages

Manage your Facebook Page, right from your phone. With the Pages Manager app you can stay informed and respond to customers immediately.

Mobile posting: post updates and manage your Page without using a computer.

Messages: read and reply to messages that your customers send to your Page.

Facebook and Instagram: link your accounts to manage Facebook messages, comments on your posts and Instagram comments in one inbox.

Push notifications: get alerts about important activity, and see all of your Page notifications in one place.

Insights: track promotions, stats and activity on your Page so you can build your business.

Anyone who manages a Facebook Page can download and use this app for free.

Ignite

Of course the most powerful tool of all. Track all enquiry in your hand and ensure you have an automated response set up and follow up with a call to that customer. Don’t just rely on the automation to do the job.

With digital always transforming the meaning of customer service, agent's really do have a need to speed when it comes to leads.

RESOURCES

http://www.leadresponsemanagement.org/lrm_study

https://www2.deloitte.com/content/dam/Deloitte/au/Documents/Economics/deloitte-au-economics-mobile-nation-2019-080419.pdf

https://www.zendesk.com/resources/customer-service-and-lifetime-customer-value/

About Imogen Callister

Imogen is one of Australia’s leading branding specialist with a passion for digital profiling and powerful content. Having over a decade’s worth of experience in media, Imogen regularly speaks at industry events and conferences.Imogen’s was recently recognised by the Real Estate Institute as one of the top 24 female speakers and business coaches in Australia. Having studied Media at the University of NSW, Imogen provides valuable insights into engagement and online audience practices, to help you drive business growth and improve your digital and social media presence.Imogen speaks on a variety of topics and currently offers five keynote presentations, which contain powerful tips and tricks to ensure you’re standing out in today’s crowded online media landscape and forever changing social media platforms.

The Key Ingredients to Mastering the New Social Media World of No Likes

Fri, 08 Sep 2023 04:44:27 GMT

In a world first, Facebook has officially removed likes from its platform in Australia.

Goodbye #like4like world, when it comes to social media down under.

When you now open your newsfeed, the tally of likes has been removed for each post, you can still who likes and reacted to the photo by clicking on "others" for now.

The desktop experience of Facebook and Instagram also shows likes, but they are predominately mobile first platforms.This feature of not showing likes or reactions is in testing and many designs are being experienced by users.

It's a significant shakeup for the social media giant who made the "thumbs up" button a globally recognised symbol of online approval and popularity. Facebook, actually didn't invent the like button, Vimeo did in 2005, but since its introduction to the platform in February 2009, it changed the way users interacted with content.

Facebook describes "liking" as an "easy way to let people know that you enjoy it without leaving a comment.” *

The ability to like users' comments was added in June 2010 and the ability to "react" with one of five pre-defined emotions, including "Love", "Haha", "Wow", "Sad", or "Angry" was rolled out to users worldwide on February 2016. * But now the major driver of how many people "liked" your post is gone in Australia. So why is something that essentially fuelled users to obsess about, now gone?

It’s believed that likes cause users to focus too much on performance analytics and has also been linked to poor mental health. A 2018 Pew Research study found 43 per cent of teens aged 13 to 17 surveyed in the United States felt pressure to only post content that made them look good to others. Meanwhile, 37 per cent said they also felt it was important to post content that gets a lot of likes and comments.

Australia is the first market globally to test removing public-facing view counts for likes/reactions/video view for all content posted in Facebook Feed, Watch, Pages, and Groups.

With the dramatic changed to users experience, here is the key ingredients personal and business brands need to adopt to master the social media worlds of no likes.

Facebook organic reach is really low.

Some digital experts say it is as little as 1% for business pages. You therefore need to set an advertising budget to run content on the platform. Try Ads Manager over boosting or paid retargeting products to help increase the visibility of brand.Just because you are not getting likes doesn't mean you should reduce the quality of your content. The algorithm will still favour high quality content and ultimately increase your following by serving more impressions and extend your reach.Stop selling on the platform and start inspiring and entertaining uses about your product or service. The only time you can sell is when you are using data or remarking products that show that advertisement to people who want to see it.

Use stories

(the little circle that shows content for 24 hours) for your brand like nobody’s business. This content has higher engagement than the newsfeed currently.

Set up IGTV and Facebook Watch .

Facebook wants to become the most watched platform on the planet and favours this type of content.It's not about being liked but being seen. Create meaningful post that users want to see. The better and more meaningful the content is, the more Facebook will serve it to its audience.

What do you think about the removal of likes from the social media giant? Do you like it or hate it? Comment below and tell me your thoughts on the change!

And before you do, they may have got rid of #like4like but there is still #follow4follow

You can follow my journey and free tips for growing your business and brand on;

Instagram

REFERENCES:

* "Liking & Reacting" . Facebook Help Center. Facebook . Retrieved May 30, 2017.

* Newton, Casey (February 24, 2016). "Facebook rolls out expanded Like button reactions around the world" . The Verge . Vox Media . Retrieved May 30, 2017.