Turn your property listings into more listings and more buyers.
Every campaign you run should do two jobs. Sell the home in front of you, and win the next one. This is how the country's leading agents make that happen.
- ✓ Reach active and passive buyers the portals never show you
- ✓ Capture every lead and enquiry directly, straight to you
- ✓ Build your personal brand with every property you market
Created by Imogen Callister , REB Coach of the Year · A Meta Business Partner
The Property Toolkit
Three resources, yours free
Everything you need to walk into the living room and win the listing.
- 01 Your Custom Listing Presentation The presentation that helps you win the listing
- 02 The Property Video Toolkit Make every listing impossible to scroll past
- 03 Vendor-Paid Advertising Training Learn how to sell social media in the living room
No instant download. Tell us where to send it and we'll get it to your inbox.
Why this matters
There are two buyers for every home. You only see one.
Portals show your listing to buyers already searching. The buyer who pays the premium price is often the one who wasn't looking yet.
Buyer One
The Active Buyer
Actively searching, using filters on the property portals to find their next purchase. Important, but already accounted for.
Buyer Two
The Passive Buyer
Going through a change in life, upsizing or downsizing, but not scrolling real estate sites yet. Reach them, and you create real competition.
Why social media
Your buyers are already scrolling.
Targeted digital marketing means better exposure and more interest. This is where Australia spends its attention.
Australians on Facebook
Engaging every month, making it the largest audience in the country.
Online every day
Almost a third of that time is spent on social media alone.
AI lead response
Our bot technology replies to every buyer the moment they enquire.
Our difference
Not all property advertising is the same.
Portal boost products increase listing visibility within their own platform. Our campaigns use Meta advertising tools to drive enquiry and collect buyer data directly for you.
Both approaches can support a property campaign. The structure and objective of each model is what differs, and ours is built to grow you.
Simple from here
From listing to sold in four steps.
Step One
Claim your toolkit
Tell us where to send it. It lands in your inbox, never an instant download.
Step Two
Book your session
A complimentary property advertising session to map it to your listings.
Step Three
We run the campaign
Scroll-stopping ads placed in front of the right buyers, captured directly to you.
Step Four
You win
More buyers, more competition, a premium price, and your next listing.
Social media property plans
A plan for every campaign.
Reach your most engaged pool of buyers beyond their search, with tailored ads across Facebook and Instagram.
Gold
7 Days
A fast and broad campaign designed to capture buyers in market, with multi-audience targeting.
Platinum
14 Days
An extended reach campaign with high-impact creative, carousel and reel formats.
Ultimate
21 Days
A high-impact, multi-audience campaign with premium creative, AI lead response and remarketing.
Luxury
28 Days
The full prestige campaign, designed for maximum attention, conversion and reach.
Need a hand?
Learn how to sell vendor-paid advertising in the living room.
When you claim your toolkit, we'll offer you a complimentary training session. No pitch, just the words and confidence to win the marketing conversation.
- ✓ How to present social media advertising to a vendor
- ✓ What to recommend, and the budget to attach to it
- ✓ A campaign plan tailored to your market and price point
- ✓ How to turn every campaign into your next appraisal
Created by
Imogen Callister
Founder and Director of The Media Coach Group. Nearly two decades in the industry, a degree in Media, Communications and Journalism, and a regular speaker at major real estate events across the Southern Hemisphere.
Her team builds campaigns designed to deliver real results for agents and their sellers.
Real agent results
This is what a campaign actually does.
We did it, ladies. I just sold the listing we almost lost, for a premium price, to a buyer that came from our social media campaign. I'm celebrating this one already.
I've legit found a buyer from social who is planning to put in a compelling offer, off market, for $4.2m. From the campaign we just launched.
I've been working closely with Immy and she is smart, intuitive and highly skilled. Whatever the investment in her skill, you will receive 100 times the return in your online brand and reach.
Imogen's presence in our business has been nothing short of transformative. Her social media strategy has played a pivotal role in our remarkable success.
Immy has been a big help improving our business, going above and beyond. She has helped us with text message and property ads. We love collaborating with her.
Working with Imogen feels like a breath of fresh air. She radiates positivity and a genuine care for our brand's growth. We are incredibly honoured to have her.
One last thing
Your next listing deserves The Ultimate Property Solution.
Claim your toolkit free. We'll email it straight to you, then offer a session to put it to work in your market.
Claim Your ToolkitSent by email · No instant download · No obligation